Wednesday, August 8, 2018

Selling More Children's Picture Books



Today we’re going to cover how to sell more children’s picture books, so stick around:

Children’s picture books is a highly saturated market. It’s virtually impossible to sell a significant amount of children’s books online without running some sort of ads. Not everyone can afford to run AMS or Facebook ads to their children’s books.

So today, I’m going to show you 3 ways to sell children’s picture books offline.

1. Craft fairs:

The key to selling children’s books at craft fairs is to focus on the weeks leading up to the start of school, just before the holidays and the last few weeks of the school year. These are optimum times when parents, grandparents and teachers are all looking for a fresh set of books to give to their children to read.

2. School author visits:

Why not put yourself right where your target audience is? Just reach out to the librarians of area elementary schools and ask to do an author visit. When I do my author visits, many times I’ll work with the kids and create a unique custom children’s story right with them. The more interactive you make it, the more the kids will love it. Increasing their desire to read and write.

3. School bookfairs:

Now I’m not suggesting that you go out and get an agent just to get your book on a Scholastic Book Fair shelf. You sell your children’s book at a school book fair a lot easier than that. Book fairs like scholastic have programs called all for books. All for books is a donation based program, where for every dollar donated, Scholastic will donate a book to one of 3 children’s charities. So what you do is just as the school year starts, contact the PTA for the schools you’re interested in and ask if you could sell your books at their fair. Tell them for every book you sell you’ll donate, $x to the all for books program. You see, eventhough it’s a donation based program, the school gets credit for the money donated as well. So your donation will help both the school and the children’s charities..

If you really want to maximize your children’s book sales at the bookfair, schedule it so that the day of your author visit is the same night you’ll be at the book fair. This way the kids go home after your author visit and are especially excited because they can see you again, with their parents and buy your amazing picture book that night.

BONUS TIP:

Don’t limit yourself to 1 school. Most schools in a given area will have their bookfairs the same week, so schedule author visits and bookfair gigs for multiple schools in the same area to sell even more children’s books.

If you’re ready for some next level steps, you can have a clipboard with a sign-up sheet for parents to sign up for your mailing list so they can get updates on your upcoming book launches and author visits.

Well there you have it. 3 ways on how to sell more children’s picture books.

Got any ideas for future videos or posts, drop them in the comments below.

Wednesday, August 1, 2018

How To Achieve Self-Publishing Success




Does this sound familiar, you self-publish your book on Amazon. Maybe you used kindle ebook, kdp print or createspace and are getting crappy results. Everybody around you is having great success and your sales are so bad or non-existent that you’re thinking about quitting altogether. Well before you throw in the towel, watch this video on how to achieve self-publishing success. So, stick around:

What’s shakin WriteRighters, Keith Wheeler here, and if you want to continue to get all the hints, tips and tricks on how to make self-publishing easier, then be sure to subscribe to my YouTube channel and smash that little bell icon so you can get alerted every time I put out new content.

I know exactly how frustrating writing and self-publishing can be. I’d love to hear about your successes and hurdles, so tell me about them in the comments below.

I’m not going to waste any time, I’m going to share with you 3 ways to achieve self-publishing success and I’m going to use my own experiences as illustrations.

      1. Don’t compare your journey:

A group of us authors did a challenge a few months back where we wrote and self-published a kindle short read. My buddy Mark Brownless wrote a book called Locksley and is doing really well with it. Our other buddy Kevin McGuire wrote a book called Aftermath and he’s crushing it right now. He’s taken 1st place in his category, even surpassing John Grisham. They’re having all this great, well-deserved success, meanwhile my book is barely drawing flies. It was easy for me to get down, comparing my lack of sales to their success. But then I took a step back and reassessed things, they’re writing in completely different genres than I am, perhaps they have an email list and I don’t. They’ve been writing this genre for years, while this was my first attempt at a YA book altogether. How could I fairly compare our results when there were so many different variables that went into creating those results?

2. Be your own Competition:

The only person you should be in competition with is yesterday’s you. As long as you are improving a little everyday, you’re succeeding. Pull out or think about a story you wrote back in grade school or high school or even college. Are you better than that you? Then you’ve succeeded. If you’re not, then you have a goal. Which leads me into Lesson #3.

3. Set Goal: 

I did an entire video on goal setting and finding accountability partners, so I’m not going to rehash all that right now. The bottom line is, when you’re self-publishing books your goal should be to write better, write faster, create better characters, somehow, some way, be better than you were yesterday. That’s it. That is a success. If you have a monetary goal in mind, that’s great, but make sure it’s realistic. Chances are you’re not going to make 6 figures on your first book. Probably not even in your first year. So, set small realistic short-term goals that you can achieve. I have an excel spreadsheet on my desktop where I track my monthly sales. 

My goal every month is to sell more than I did this month, last year. If I don’t meet that goal one month, I figure out what I can do to meet it next month. Should I run some AMS (amazon marketing services) ads? I’ve run ads that cost me less than $1 a day but are bringing in 5 or even 10 times that. Maybe I should write and publish faster so I can self-publish more books. Maybe I should try some amazon alternate platforms like lulu or barnes and noble press. Do I have every possible book available on paperback, ebook and audiobook? It took me a while to start working with ACX (Audiobook Exchange) but once I did I’ve found quite a bit of success on it.

The biggest momentum booster I’ve found, when it comes to increased book sales and overall self-publishing success is publishing more books.

Look, I know how frustrating self-publishing can be. There are going to be ups and downs. But above all else remember this, you wrote a freakin book. That’s a self-publishing success right there. That’s a dream that millions of people have but you did something about it. You made that dream a goal and then you achieved that goal. That is a self-publishing success.

So, take this video, place it in a playlist or better yet, give it a thumbs up so it will always be there in your liked videos. This way the next time those negative thoughts start to surface you can say, “Screw you, thoughts! I’ve published a freakin book, I am a self-publishing success story!”

Wednesday, July 25, 2018

Why Should I Write a Book Series



So, you’ve self-published or are thinking about self-publishing a book. That’s great. But have you thought about making that book a series? In today’s video, I’m going to give 3 reasons you should self-publish a book series. So, stick around:

What’s shakin WriteRighters, Keith Wheeler here, and if you want to continue to get all the hints, tips and tricks on how to make self-publishing easier, then be sure to subscribe to my YouTube channel and smash that little bell icon so you can get alerted every time I put out new content.

Regardless of where you are in your self-publishing journey, I’d love to know a little about what your book is about. So, tell me about in the comments below.

Ok, I promised you that I’d give you 3 reasons why you should self-publish a book series, so let’s get started.

1. Write a Better Story
Whether you’re writing a children’s book, a novel or a non-fiction book, if you’re anything like me, it’s easy to get a lot of great ideas for that one book. By breaking that book up into a series, you can implement all your storyline or topic ideas without trying to overcomplicate one book. This will make each story, more dynamic, resulting in a better story.

2. Sell More Books
In the vast sea of books that are on the market these days, writing more books increases your chance of discoverability. When you write a book series, not only do you increase your discoverability by publishing more books, but once a reader finds one of your books there’s a much greater chance they will buy additional books in that series. This will help change a book reader into a book fan.

3. Free Book Promotion
Learn from the pros. Online retailers like Amazon love a good book series. Like I stated earlier, if you have your book in a series, you have a much greater chance of return customers. Online retailers know this so places like Amazon, will create bundles of your book series and offer them at a discounted price. You still get your same royalties, but instead of them advertising one of your books, they’re giving free book promotions for multiple books.

Bonus Tip: Trilogies
While trilogies are great, they can also be quite limiting. By putting your book in a trilogy, you’ve automatically limited the number of books to 3. While if, instead, you call it a book series, you create limitless possibilities for your books. If you want to stop at 2, that’s fine, but you can also write 10, 20 or even more books in that series.

Have any great ideas you’d like me to cover in a future video? Let me know in the comments below.

On your way out, don’t forget to subscribe to my YouTube channel and smash that little bell icon.

Until next time, I’m Keith Wheeler and remember to Write Right!

Wednesday, July 18, 2018

AMS Ads Profit Formula Course Review





Have you been wanting to try your hand at Amazon Marketing Services or AMS ads but not know where to start? Well before you spend a penny on AMS ads you’ll want to hear what I have to say about the pros and cons of The AMS Ads Profit Formula Course in this 100% honest review. So, stick around:

What’s shakin WriteRighters, Keith Wheeler here, and if you want to continue to get all the hints, tips and tricks on how to make self-publishing easier, then be sure to subscribe to the channel and smash that little bell icon so you can get alerted every time I put out new content.

Have you already tried running ads on your books, tell me about in the comments below.

As you may know I am no stranger to Amazon Marketing Services and running AMS ads. In fact, I did a 3 part series on how to set-up AMS ads. So when Marco Moutinho approached me about trying out his new course, The AMS Ads Profit Formula, I was more than skeptical. I even made it clear to him that I had quite a bit of experience with AMS ads and that if he really wanted me to try out his course I would, but that I would not hold back on my results. Marco was confident in his AMS course and told me that he wanted my honest feedback.

I kept my word and put his AMS ads course to the ultimate test. I ran AMS ads on my books in 4 different genres; Children’s books, YA Fiction, non-fiction and even a no content book and I used ONLY the techniques he included in his course.
I’ll share my AMS ads results with you in a second, but first, the pros and cons to The AMS Ads Profit Formula.

The Pros include:
1.      Concise, Well-Organized videos
Tell me what I need to know and move on and that’s exactly what Marco did in his videos. No fluff. He also organized them in a logical, sequential and well-labeled fashion so the viewer can jump to whichever video they’re interested in. Which makes it ideal for newbies and ams pros.
2.    
          2.  No Robot Here
I was pleasantly surprised to find Marco’s videos were not the typical button up tutorial’s with an instructor reading from a script. Instead, he took a more friendly, conversational approach.
3.      
          3. Downloadables
Marco includes downloadable easy to use spreadsheets that you can use to track your daily results. Most courses would charge extra for something like this. Nope, in this AMS course, it’s free.

      4.  Unique Content
The AMS Ads Profit Formula Course has content I have not found anywhere else, not even in my own how to set up ams ads video series.
Marco shows you strategies on when and how to bid low.
But he also introduces the strategy of bidding high. Including when and why this strategy may be best for you.

And if that’s not enough, Marco show you how to set up AMS ads on AMS UK. This is a game changer! I have not seen this particular element in any other ams course. He not only tells you the differences between ams US and ams UK but shows you how to run a successful ams ad on AMS UK.

The Cons of the AMS Ads Profit Formula Course, include:

      1.  Semi-abrupt endings to videos
Due to Marco’s conversational delivery approach to the videos, there’s no cut and dry “this is the end of this video” blurb. He finishes the lesson, and that’s it. Time to move on to the next video.
      
      2. He doesn’t Pay you to take the course

Ok, so this isn’t realistic to expect but my OCD required me to put in an even number of cons.

Now for the results. For those who may not be familiar with AMS Ads, the success of your ad is determined by your aCoS %. The lower your aCoS, the more profitable the AMS ad is.

While many people who run AMS Ads shoot for an aCoS of 50% or lower, I’m a bit more picky. When I run AMS Ads for my self-published books, I’m not happy unless my aCoS is 30% or less.

So how did my ams ads do?
Remember, these results are based on me ONLY using the tactics that Marco teaches in his AMS Ads Profit Formula Course. I threw all of my normal AMS Ad techniques out the window.

As my grandmother use to say, the proof is in the pudding, so here we go. Remember, I put this to the test and ran it in 4 completely different genres. Here are my results.

Non-Fiction: 15.52%
Children’s Book: 9.06%
No Content: 8.17%
YA Fiction: 1.60%

I’m averaging 3 times my ad spend. Now, there are no guarantees and obviously your results may vary, but 3 times my ad spend…I’ll do that all day long.

Add on top of that, I’d never known anything about AMS UK and since implementing what I’ve learned in this course, I’m not only running ams ads on ams uk, but I’ve already gotten sales after just a few days.

It’s official, this once skeptic is giving 2 enthusiastic thumbs up The AMS Ads Profit Formula Course.

If you’d like to check out the course, you can go to ams.kwheelerbooks.com

Until next time, I’m Keith Wheeler and remember to Write Right!